Unconditionally beautiful
Designed for every place, at every moment, from every angle
This is 2022 Samsung Lifestyle TV. The Serif
Your home, unlimited possibility
360 All Round Design
The Matte Display drastically reduces light reflections on The Serif so you can fully enjoy what you're watching.
Minimal glare, maximum joy
Matte Display
The Matte Display drastically reduces light reflections on The Serif so you can fully enjoy what you're watching.
Beautiful in every place
Detachable stand
Place The Serif literally anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.
With stand
Without stand
See the world in QLED Technology
100% Colour Volume & HDR 10+
Samsung's Quantum Dot technology uses nano-sized Quantum Dots to produce 100% Colour Volume to give you realistic visuals even if the scene may be overly bright or dark. HDR 10+ analyzes each scene frame by frame to adjust the brightness level for optimal portrayal.
Serif Design
By Ronan & Erwan Bouroullec
''I' Shape Design
The iconic "I" shape of The Serif, designed by Ronan & Erwan Bouroullec, turns it into a statement piece in a way that no other TV can..
Unique inspiration for your space
Ronan & Erwan Bouroullec Design
A closeup of the upper and lower part of The Serif's design is on display to show the †I' shape.
Aesthetically beautiful colour
Two Colours
A closeup of the upper and lower part of The Serif's design is on display to show the †I' shape.
Ambient Mode
Exclusive patterns
Created by Ronan & Erwan Bouroullec
The Bouroullec's exclusive patterns in Ambient Mode were inspired by natural world and around us such as a beautiful leaf and a textured fabric.
Match your home vide
Various options
Smart
The smart way to access your favorite content
USA Smart Hub
Discover your favorite movies, TV shows, games and ambient screens all in one place.
Mirror your mobile device
Mobile Mirroring
Stream content straight from your phone, with SmartThings app for Android and iOS, or AirPlay for Apple devices.
Just tap to mirror
Tap View
Whatever you were watching on your mobile device can be placed on your TV screen with just a quick tap on The Serif.
Split your screen and do more
Multi View
Watch what's on your TV and your mobile on the same screen at the same time. Simply add up contents to watch simultaneously and make your own combination of screens.
Usability
Simple connectivity
NFC on TV
When you need some music, just place your mobile device on top of The Serif. Now you can stream music from your mobile on The Serif.
Get answers on The Serif
Voice Assistant
Choose Samsung Bixby to find and control entertainment, your home and more.
Easier control, greener future
SolarCell Remote
Say goodbye to disposable batteries with the SolarCell remote that charges with sunlight and indoor lights.
Pre-order Samsung The Serif, B Series
The Serif available sizes: 55" and 65"
Please claim the following Pre-order discount voucher and show the voucher from your phone while you pay for The Serif.
Special launching price will only be released in our product demonstration. Visit us now.
Invest in Samsung High-end products only from professional channel with Full-Range of Samsung display and comprehensive product demonstration, Getit.
You are fully protected by Samsung Price Matching Policy for this Series.
We give you $300 discount voucher for the price that we matched
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-Kharuddin (from FB review)
The Serif? Meet Angus Neo
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